U.S. E-commerce Sees Double-Digit Growth

E-commerce sees double-digit growth!

According to the U.S. Department of Commerce, U.S. e-commerce sees double-digit growth! For the past three years, U.S. e-commerce retail sales have grown 15% or more!:

  • 15.8% increase to $225.54 billion in 2012
  • 15.2% increase to $194.69 billion in 2011
  • 16.3% increase to $168.96 billion in 2010

According to YCharts, traditional retail sales has seen more modest growth in the past years:

Forrester Research, a marketing research company predicts that U.S. online retail sales will reach $327 billion in 2016, $370 billion by 2017.

Why does this news or data matter to small businesses or entrepreneurs? Here are some things this data hints:

  • For sure, it confirms the growth of e-commerce for the past few years; more money is being spent online and it appears to be growing
  • It also hints at the idea that more business transactions could be moving online
  • It is likely that customers are shopping online more than they used to
  • If customers are getting the things they need and want online, they are also probably shopping less in physical (brick and mortar) stores

This creates a problem but it also creates an opportunity at the same time. With data like this, it is time to look into e-commerce, if your business isn’t already taking advantage of it.

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