These days, social media is all the rage online. In this article, you will find the top three most common social media marketing myths debunked.
Myth #1: Every Business Needs Social Media
Firstly, not every single person is on social media and not every business needs social media marketing. When businesses tell us they want or need social media and we ask them why, the answer is often “I don’t know”. We understand it must appear that every business and every website is somehow connected to social media with all those Facebook icons and Twitter icons all over the Internet but that’s not the case.
This article isn’t meant to discourage anyone from using social media but instead it is meant to make you ask yourself questions like:
Why do I want social media? (What am I trying to accomplish?)
Is social media appropriate in helping me accomplish those goals?
How do I intend to use social media?
How will social media help my business? (e.g. More brand awareness, more sales, etc.)
Can I invest the time/work or budget into social media or social media marketing? Continue reading →
In this article you will find the top three most common SEO myths debunked. Search engine optimization has gotten very popular over the years because of the heavy usage of search engines in everyday-tasks. For small businesses, there has been a great amount of confusion regarding SEO/search engine optimization, its services, what is possible and what is impossible.
Myth #1: I Can Out-Do a Competitor with Prominent Rankings on Search Engines with a Small Investment
This is one of the most common misconceptions. It’s almost like thinking “I can buy my way to the top of search results with little money and I can do it quickly”. Real SEO work (and we emphasize the word “real”) consist of two things: work and time.
Think of the reverse, what if you are an established business that has been around for a long time and had invested a lot of money in advertising, marketing, and SEO and a new business comes along, spends a few dollars and beats out your rank on the search results? It’s not a comforting thought is it? Nor is this a realistic one. Some search categories are easier to optimize for than others but the moral is there is no short-cutting it to the top. Continue reading →
There is much confusion surrounding websites, Web design and Web development services. Not all websites, Web design services, or Web development services are the same. You will find the top three most common website myths debunked in this article.
Myth #1: All Websites Are the Same
That’s like saying “all shoes are the same” or “all cars are the same”. Different shoes are constructed differently and priced differently to serve different needs and purposes. Different cars are engineered and built differently and priced differently to perform differently. It is no different for websites; different websites will cost differently, they serve different purposes, and they will accomplish different goals.
Not all websites are the same so you can expect the following things to be different:
The cost/pricing of websites
The turn-around time and hours needed in creating a website
Finding a good Web designer or Web developer can be very difficult. This article will discuss and explain how to find a good Web designer or Web developer and what qualities and signs to look for in your candidates.
Here are some of the qualities you will want to look for when shopping for your Web designer or Web developer (in order of importance), Continue reading →