Category Archives: Online Reputation Management

Online Reputation Management info, news, and tips useful to small business owners and entrepreneurs.

3 Steps to Online Success: Step 3 – Managing and Maintaining (Websites & Online Campaigns)

This is Part 3 of a 3-part series “3 Steps to Online Success”. In Part 1, we discussed getting the right website. In Part 2, we discussed online marketing. In this article, we’ll discuss managing and maintaining (your website and online marketing) and why it should be apart of your business operation.

There are three steps to online success:

    1. Getting the right website
    2. Marketing online
    3. Managing & maintaining
3 Steps to Online Success

3 Steps to Online Success

There are two things you need to maintain or online success:

  1. Your website
  2. Your online marketing

Many (and we emphasize “many”) website owners and business owners make the mistake of neglecting their websites and not updating them. They have the “set it and forget it” mentality. If your website is to be a live marketing center for your business, you can’t just “set it and forget it”.

Here are a few reasons why you will want to manage and maintain your website:

  • Readers, customers/clients and any interested party that care about or has an interest in it will not read or look at the same content over and over again (how many times can you read the about us page of the same website?)
  • New content is interesting, it gives a reason for your interested parties to return to your website and pay attention to it
  • Your business’s environment and industry is always changing and evolving
  • The Web and the online world is always changing and evolving
  • Content such as textual information or even pictures/images can become outdated or look outdated, if left untouched for a while

Routinely updating and maintaining your website is not expensive. Losing customers because you don’t, can be very expensive. Maintaining  and managing your online marketing is also important and necessary. Here are the reasons why:

  • Different points-in-times require a differently tweaked message that is different in order to be effective
  • The world evolves so your message and how you’re distributing that message needs to also evolve
  • The Web is constantly evolving (and quite rapidly, we might add) so your message along with your choice on marketing channels needs to evolve
  • Managing and maintaining your online marketing helps you maximize your investment in online marketing. (Imagine if your favorite store decided to run the same holiday ads over and over throughout the year to “save money”. That would not only seem ridiculous but it is probably a poor use of their marketing investment and it’s probably not “saving” them much money.)

It is likely that your business is already constantly changing to adapt to the competition and challenges in its environment (you probably didn’t just “set it and forget it”). Make sure you don’t “set it and forget it” for your website and your online marketing. Follow these three steps, be persistently and patient. Over time, it will help your business reap the rewards the online world has to offer.

3 Steps to Online Success: Step 2 – Marketing Online

This is Part 2 of a 3-part series “3 Steps to Online Success”. In Part 1, we discussed getting the right website for your business. In this article, we’ll discuss marketing online and why it should be apart of your marketing campaign and business plan.

There are three steps to online success:

    1. Getting the right website
    2. Marketing online
    3. Managing & maintaining
3 Steps to Online Success

3 Steps to Online Success

Why market online? There are several reasons:

  • Many print publications are struggling with declining readers and subscriptions
  • People turn to the Web more often for things they need and want
  • People are are generally spending more time online
  • Online advertising and marketing continue to innovate and improve
  • Online advertising can be more focused and targeted
  • Online methods can be found and accessed more easily
  • Online advertising methods are track-able and measurable

We’re not telling you to give up on traditional methods of marketing and advertising to make a complete shift and go online. We’re saying don’t forget to integrate online marketing into your marketing strategy. Many small business owners neglect to include the online portion in their marketing plans and it often hurts business.

When it comes to marketing online, small business owners usually think “Facebook and Twitter”. If you ask a small business owner what to do with Facebook or Twitter, you will usually get a response that says “I don’t know”. Firstly, Facebook and Twitter are not the only methods a business can advertise or market themselves online. Secondly, they may not be the best channels to use. Thirdly, even if they are right for a business, if they are used the wrong way, you will produce little to no results. (Just setting up a Facebook page or Twitter account is the wrong way!)

The right marketing plan will be different for every business. For your online marketing plan, you should probably have a mix of the following:

  • Several different social media sites your type of targeted-customer frequents
  • Search engine optimization (SEO)
  • Industry-specific websites such as forums for your type of business/industry
  • Advertising on industry-specific websites, publication sites, social media sites, etc.
  • Pay-per-click campaigns for search engines
  • Product/service reviews by actual customers or users
  • And more

If you’ve completed the first step to your online campaign and have gotten yourself the right website then congratulations! Now, you need to take the next step and make sure that website is doing something for you and not just sitting around and looking pretty. Setup your online marketing and let that website go to work for your business!

Web Design, Web Development, SEO Schemes, Scams and Rip-Offs

Scams Regarding Web Design, Web Development, SEO

This article is about Web Design, Web Development, SEO schemes, scams and rip-offs. It’s not a particularly a fun topic but it is an important one and one that should be discussed.

We’ve had many clients who have come to us during the middle of their project (while working with another company or provider) because they’re stuck in a bad situation and need rescue. What is more unfortunate is that many of these clients who were caught in these schemes, scams, and rip-offs came to us earlier but was swayed by a “lower price” provider because their pricing was “more attractive”. There are a few sayings that we feel are always important to keep in mind:

  1. You get what you pay for.
  2. If it’s too good to be true, it probably is.
  3. If it’s cheap, it ain’t be good; if it’s good, it ain’t cheap. Continue reading

Shopping-Influence Statistics

Here are some shopping-influence statistics that should get you thinking about SEO – Search Engine Optimization, Social Media Marketing and/or Online Reputation Management:

  • 83% of consumers say online customer reviews influence their purchase decisions. (Source: Opinion Research Corp., June 2008)
  • A word-of-mouth recommendation is the primary factor behind 20% to 50% of all purchasing decisions. (Source: McKinsey Quarterly, April 2010)
  • Harvard University research on Yelp shows that a 1-star difference in reviews on Yelp may result in 5% to 9% in business gained or lost. (Source: Harvard University, September 2011)