Monthly Archives: May 2013

Successful Advertising by Thomas Smith in 1885

Successful Advertising by Thomas Smith in 1885

The first time people look at any given ad, they don’t even see it.
The second time, they don’t notice it.
The third time, they are aware that it is there.
The fourth time, they have a fleeting sense that they’ve seen it somewhere before.
The fifth time, they actually read the ad. Continue reading

Traditional Media Advertising Costs vs. Online Media Marketing Costs

Traditional Media Advertising Costs vs. Online Media Advertising Costs

Advertising is important. If you’re not sure why, this article may serve as a reminder. In this article, you will see a comparison of traditional media advertising costs vs. online media marketing costs. It can help you make a more informed decision as to what approach in advertising may fit your business best.

Firstly, “advertising” and “marketing” are two different things. Wikipedia defines “marketing” as “the process of communicating the value of a product or service to customers.” It goes on to add “It is a critical business function for attracting customers.” Wikipedia defines “advertising” as “a form of communication for marketing and used to encourage, persuade, or manipulate an audience (viewers, readers or listeners; sometimes a specific group) to continue or take some new action.” So to be clear, advertising is one form of communication used in marketing whereas marketing is a process that contains many different forms of communication.

Sample of Traditional Media Advertising (In This Case, a Major National Newspaper)

Below we have some actual numbers from a media kit of a major newspaper. As you will see from the snippets and from our mathematical break-down, a 3-inch by 3-inch advertisement (9 column inches) would cost:

  • $5,994 for one day
  • $36,981 total for 7 days ($5,283 per day)
  • $133,308 for 28 days ($4,761 per day)
  • $359,856 for 84 days ($4,284 per day) Continue reading

Steps in Web Design, Web Development, Website Redesign Projects

Website Preparation for Holiday Shopping

This article will show you the steps in Web design, Web development, Website Redesign projects and explain why it is so important to start projects early, especially if you are trying to capture a piece of the holiday shopping such as Black Friday or Cyber Monday. Also, in recent years the holiday shopping has begun weeks before Black Friday. So it pays to plan ahead!

Here’s a simplified version of what takes places step-by-step in a custom Web design, Web development, or website redesign project that is done properly and correctly:

Continue reading