In this article you will find the top three most common SEO myths debunked. Search engine optimization has gotten very popular over the years because of the heavy usage of search engines in everyday-tasks. For small businesses, there has been a great amount of confusion regarding SEO/search engine optimization, its services, what is possible and what is impossible.

Myth #1: I Can Out-Do a Competitor with Prominent Rankings on Search Engines with a Small Investment

This is one of the most common misconceptions. It’s almost like thinking “I can buy my way to the top of search results with little money and I can do it quickly”. Real SEO work (and we emphasize the word “real”) consist of two things: work and time.

Think of the reverse, what if you are an established business that has been around for a long time and had invested a lot of money in advertising, marketing, and SEO and a new business comes along, spends a few dollars and beats out your rank on the search results? It’s not a comforting thought is it? Nor is this a realistic one. Some search categories are easier to optimize for than others but the moral  is there is no short-cutting it to the top. Continue reading →