Tag Archives: Tips

Tips regarding Web Design, Web Development, SEO, Search Engine Optimization, Online Reputation Management, Social Media Marketing, etc. useful to small business owners and entrepreneurs.

Practical Data Backup for Small Businesses

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Practical data backup for small businesses.

This article will discuss practical data backup for small businesses and home users. After reading this article, you will see how easy and inexpensive it is to have a good backup strategy and routine. Most importantly, you can sleep easier at night and your businesses data will be protected, helping you minimize the impact from a disaster resulting in data-loss.

Every business should have a backup strategy and routine in place because you never know what can happen to your data. Understand that you should have at least two copies of any data that you consider important or valuable. If you have only one copy of your important data, if that data disappears, it is gone. Why might your data disappear? There are many possibilities and here are a few: Continue reading →

How to Improve Your Website Image and Business Image

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Improve Your Website Image and Business Image

Here are three tips on how to improve your website image and business image.

We’ve asked different Web-users what they thought of different websites we found on the Web and what their perception is of the businesses that owned those websites. Websites that were considered “ugly” or “bad” were often perceived or called “amateur websites” or “homemade websites”. The reactions and the perceptions were often negative towards these “amateur websites” and “homemade websites”.

When we asked these users to describe the impression they had about the businesses that owned these websites, here were some of the descriptions and reactions we received: Continue reading →

Successful Advertising by Thomas Smith in 1885

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Successful Advertising by Thomas Smith in 1885

The first time people look at any given ad, they don’t even see it.
The second time, they don’t notice it.
The third time, they are aware that it is there.
The fourth time, they have a fleeting sense that they’ve seen it somewhere before.
The fifth time, they actually read the ad. Continue reading →

Traditional Media Advertising Costs vs. Online Media Marketing Costs

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Traditional Media Advertising Costs vs. Online Media Advertising Costs

Advertising is important. If you’re not sure why, this article may serve as a reminder. In this article, you will see a comparison of traditional media advertising costs vs. online media marketing costs. It can help you make a more informed decision as to what approach in advertising may fit your business best.

Firstly, “advertising” and “marketing” are two different things. Wikipedia defines “marketing” as “the process of communicating the value of a product or service to customers.” It goes on to add “It is a critical business function for attracting customers.” Wikipedia defines “advertising” as “a form of communication for marketing and used to encourage, persuade, or manipulate an audience (viewers, readers or listeners; sometimes a specific group) to continue or take some new action.” So to be clear, advertising is one form of communication used in marketing whereas marketing is a process that contains many different forms of communication.

Sample of Traditional Media Advertising (In This Case, a Major National Newspaper)

Below we have some actual numbers from a media kit of a major newspaper. As you will see from the snippets and from our mathematical break-down, a 3-inch by 3-inch advertisement (9 column inches) would cost:

  • $5,994 for one day
  • $36,981 total for 7 days ($5,283 per day)
  • $133,308 for 28 days ($4,761 per day)
  • $359,856 for 84 days ($4,284 per day) Continue reading →